/* =========================================
   PPC HERO SECTION
========================================= */

.ppc-hero-section {
    padding: 90px 0 100px;
    background: #ffffff;
    overflow: hidden;
}

.ppc-hero-content {
    padding-right: 35px;
}


/* Badge */

.ppc-hero-badge {
    display: inline-flex;
    align-items: center;
    gap: 9px;
    padding: 9px 18px;
    margin-bottom: 22px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-hero-badge i {
    font-size: 14px;
}


/* Heading */

.ppc-hero-content h1 {
    margin: 0 0 22px;

    color: #222222;

    font-size: 52px;
    line-height: 1.18;

    font-weight: 700;
    letter-spacing: -1px;
}

.ppc-hero-content h1 span {
    color: #035297;
}


/* Description */

.ppc-hero-text {
    max-width: 620px;

    margin-bottom: 28px;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* Points */

.ppc-hero-points {
    margin-bottom: 32px;
}

.ppc-hero-point {
    display: flex;
    align-items: center;

    margin-bottom: 13px;

    color: #333333;

    font-size: 16px;
    font-weight: 600;
}

.ppc-hero-point i {
    width: 23px;
    height: 23px;

    margin-right: 11px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 50%;

    font-size: 11px;
}


/* Buttons */

.ppc-hero-buttons {
    display: flex;
    align-items: center;
    gap: 15px;

    margin-bottom: 35px;
}

.ppc-primary-btn,
.ppc-secondary-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;

    padding: 15px 27px;

    border-radius: 50px;

    font-size: 15px;
    font-weight: 700;

    text-decoration: none;

    transition: all .3s ease;
}

.ppc-primary-btn {
    background: linear-gradient(135deg, #035297, #0d6efd);
    color: #ffffff;

    box-shadow: 0 12px 30px rgba(3, 82, 151, .18);
}

.ppc-primary-btn:hover {
    color: #ffffff;
    text-decoration: none;

    transform: translateY(-3px);

    box-shadow: 0 18px 35px rgba(3, 82, 151, .25);
}

.ppc-primary-btn i {
    transition: .3s;
}

.ppc-primary-btn:hover i {
    transform: translateX(4px);
}

.ppc-secondary-btn {
    background: #ffffff;
    color: #035297;

    border: 1px solid #dce9f7;
}

.ppc-secondary-btn:hover {
    background: #035297;
    color: #ffffff;

    border-color: #035297;

    text-decoration: none;
}


/* Trust */

.ppc-hero-trust {
    display: flex;
    align-items: center;
    gap: 35px;
}

.ppc-trust-item {
    display: flex;
    align-items: center;
    gap: 12px;
}

.ppc-trust-item > i {
    width: 45px;
    height: 45px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #f0f6fc;
    color: #035297;

    border-radius: 12px;

    font-size: 18px;
}

.ppc-trust-item strong {
    display: block;

    color: #222222;

    font-size: 14px;
    font-weight: 700;
}

.ppc-trust-item span {
    display: block;

    margin-top: 2px;

    color: #777777;

    font-size: 12px;
}


/* =========================================
   PPC DASHBOARD
========================================= */

.ppc-hero-visual {
    position: relative;

    padding: 30px 15px 30px 35px;
}

.ppc-dashboard {
    position: relative;
    z-index: 2;

    padding: 28px;

    background: #ffffff;

    border: 1px solid #e8eef5;

    border-radius: 25px;

    box-shadow:
        0 25px 70px rgba(3, 82, 151, .12);

}


/* Dashboard Header */

.ppc-dashboard-top {
    display: flex;
    align-items: center;
    justify-content: space-between;

    margin-bottom: 25px;
}

.dashboard-label {
    display: block;

    margin-bottom: 5px;

    color: #035297;

    font-size: 11px;
    font-weight: 700;

    letter-spacing: 1.2px;
}

.ppc-dashboard-top h3 {
    margin: 0;

    color: #222222;

    font-size: 21px;
    font-weight: 700;
}

.dashboard-status {
    display: flex;
    align-items: center;
    gap: 7px;

    padding: 7px 12px;

    background: #eefaf3;
    color: #239653;

    border-radius: 20px;

    font-size: 12px;
    font-weight: 600;
}

.dashboard-status span {
    width: 7px;
    height: 7px;

    background: #28a745;

    border-radius: 50%;
}


/* Chart */

.ppc-chart-box {
    padding: 20px;

    background: #f8fbff;

    border-radius: 18px;

    margin-bottom: 18px;
}

.chart-header {
    display: flex;
    justify-content: space-between;
    align-items: center;

    margin-bottom: 10px;
}

.chart-header span {
    color: #555555;

    font-size: 13px;
    font-weight: 600;
}

.chart-header strong {
    color: #28a745;

    font-size: 13px;
}

.ppc-chart {
    height: 150px;
}

.ppc-chart svg {
    width: 100%;
    height: 100%;
}

.chart-days {
    display: flex;
    justify-content: space-between;

    margin-top: 8px;

    color: #999999;

    font-size: 10px;
}


/* Metrics */

.ppc-metrics {
    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 13px;
}

.ppc-metric {
    position: relative;

    padding: 17px;

    border: 1px solid #edf2f7;

    border-radius: 15px;

    background: #ffffff;

    transition: all .3s ease;
}

.ppc-metric:hover {
    border-color: #d5e5f5;

    transform: translateY(-3px);

    box-shadow: 0 10px 25px rgba(3, 82, 151, .08);
}

.metric-icon {
    width: 34px;
    height: 34px;

    margin-bottom: 10px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 9px;

    font-size: 14px;
}

.ppc-metric span {
    display: block;

    color: #777777;

    font-size: 11px;
}

.ppc-metric strong {
    display: block;

    margin-top: 3px;

    color: #222222;

    font-size: 22px;
    font-weight: 700;
}

.ppc-metric small {
    color: #28a745;

    font-size: 10px;
    font-weight: 600;
}


/* Floating Card */

.ppc-floating-card {
    position: absolute;

    z-index: 3;

    right: -10px;
    bottom: 10px;

    display: flex;
    align-items: center;
    gap: 12px;

    padding: 15px 20px;

    background: #ffffff;

    border-radius: 16px;

    box-shadow: 0 15px 40px rgba(0, 0, 0, .12);

    animation: ppcFloat 3s ease-in-out infinite;
}

.floating-icon {
    width: 43px;
    height: 43px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 12px;
}

.ppc-floating-card span {
    display: block;

    color: #777777;

    font-size: 11px;
}

.ppc-floating-card strong {
    display: block;

    color: #035297;

    font-size: 20px;
    font-weight: 700;
}

@keyframes ppcFloat {
    0% {
        transform: translateY(0);
    }

    50% {
        transform: translateY(-8px);
    }

    100% {
        transform: translateY(0);
    }
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-hero-section {
        padding: 70px 0 80px;
    }

    .ppc-hero-content {
        padding-right: 0;
        margin-bottom: 50px;
    }

    .ppc-hero-content h1 {
        font-size: 42px;
    }

    .ppc-hero-visual {
        padding: 20px 15px;
    }

}


@media (max-width: 767px) {

    .ppc-hero-section {
        padding: 55px 0 65px;
    }

    .ppc-hero-content h1 {
        font-size: 34px;
        letter-spacing: -.5px;
    }

    .ppc-hero-text {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-hero-buttons {
        flex-direction: column;
        align-items: stretch;
    }

    .ppc-primary-btn,
    .ppc-secondary-btn {
        width: 100%;
    }

    .ppc-hero-trust {
        flex-direction: column;
        align-items: flex-start;
        gap: 15px;
    }

    .ppc-dashboard {
        padding: 18px;
    }

    .ppc-dashboard-top h3 {
        font-size: 18px;
    }

    .ppc-metrics {
        grid-template-columns: 1fr 1fr;
    }

    .ppc-floating-card {
        right: 0;
        bottom: 0;
    }

}


@media (max-width: 480px) {

    .ppc-hero-content h1 {
        font-size: 30px;
    }

    .ppc-dashboard-top {
        align-items: flex-start;
    }

    .dashboard-status {
        font-size: 10px;
        padding: 5px 9px;
    }

    .ppc-metric {
        padding: 13px;
    }

    .ppc-metric strong {
        font-size: 19px;
    }

    .ppc-floating-card {
        transform: scale(.9);
        transform-origin: right bottom;
    }

}
/* =========================================
   PPC CHALLENGES SECTION
========================================= */

.ppc-challenges-section {
    padding: 100px 0;
    background: #f8fbff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-section-heading {
    max-width: 850px;
    margin: 0 auto 65px;
}

.ppc-badge {
    display: inline-flex;
    align-items: center;
    gap: 9px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-badge i {
    font-size: 14px;
}

.ppc-section-heading h2 {
    margin: 0 0 18px;

    color: #222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-section-heading h2 span {
    color: #035297;
}

.ppc-section-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   PANELS
========================================= */

.ppc-challenge-panel,
.ppc-solution-panel {
    height: 100%;

    padding: 40px;

    background: #ffffff;

    border: 1px solid #e8eef5;
    border-radius: 24px;

    box-shadow: 0 15px 45px rgba(3, 82, 151, .07);

    transition: all .35s ease;
}

.ppc-challenge-panel:hover,
.ppc-solution-panel:hover {
    transform: translateY(-7px);

    box-shadow: 0 25px 60px rgba(3, 82, 151, .12);
}


/* =========================================
   PANEL HEADING
========================================= */

.ppc-panel-heading {
    display: flex;
    align-items: center;

    gap: 16px;

    padding-bottom: 25px;
    margin-bottom: 28px;

    border-bottom: 1px solid #edf2f7;
}

.ppc-panel-icon {
    width: 58px;
    height: 58px;
    min-width: 58px;

    display: flex;
    align-items: center;
    justify-content: center;

    border-radius: 16px;

    font-size: 23px;
}

.ppc-problem-icon {
    background: #fff0f0;
    color: #dc3545;
}

.ppc-solution-icon {
    background: #e8f2ff;
    color: #035297;
}

.ppc-panel-heading span {
    display: block;

    margin-bottom: 5px;

    color: #777;

    font-size: 11px;
    font-weight: 700;

    letter-spacing: 1px;
}

.ppc-panel-heading h3 {
    margin: 0;

    color: #222;

    font-size: 23px;
    font-weight: 700;
}


/* =========================================
   CHALLENGE ITEMS
========================================= */

.ppc-challenge-item {
    display: flex;
    align-items: flex-start;

    gap: 17px;

    padding: 20px 0;

    border-bottom: 1px solid #edf2f7;
}

.ppc-challenge-item:last-child {
    border-bottom: none;
    padding-bottom: 0;
}

.ppc-item-icon {
    width: 44px;
    height: 44px;
    min-width: 44px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #fff0f0;
    color: #dc3545;

    border-radius: 12px;

    font-size: 17px;

    transition: .3s;
}

.ppc-challenge-item:hover .ppc-item-icon {
    background: #dc3545;
    color: #ffffff;

    transform: scale(1.08);
}

.ppc-challenge-item h4 {
    margin: 0 0 6px;

    color: #222;

    font-size: 18px;
    font-weight: 700;
}

.ppc-challenge-item p {
    margin: 0;

    color: #666;

    font-size: 14px;
    line-height: 25px;
}


/* =========================================
   SOLUTION ITEMS
========================================= */

.ppc-solution-item {
    display: flex;
    align-items: flex-start;

    gap: 17px;

    padding: 20px 0;

    border-bottom: 1px solid #edf2f7;
}

.ppc-solution-item:last-child {
    border-bottom: none;
    padding-bottom: 0;
}

.ppc-solution-number {
    width: 44px;
    height: 44px;
    min-width: 44px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 12px;

    font-size: 13px;
    font-weight: 700;

    transition: .3s;
}

.ppc-solution-item:hover .ppc-solution-number {
    background: #035297;
    color: #ffffff;

    transform: scale(1.08);
}

.ppc-solution-item h4 {
    margin: 0 0 6px;

    color: #222;

    font-size: 18px;
    font-weight: 700;
}

.ppc-solution-item p {
    margin: 0;

    color: #666;

    font-size: 14px;
    line-height: 25px;
}


/* =========================================
   BOTTOM HIGHLIGHT
========================================= */

.ppc-challenge-highlight {
    display: flex;
    align-items: center;

    gap: 20px;

    margin-top: 30px;
    padding: 25px 30px;

    background: linear-gradient(135deg, #035297, #0d6efd);

    border-radius: 20px;

    color: #ffffff;

    box-shadow: 0 15px 40px rgba(3, 82, 151, .15);
}

.ppc-highlight-icon {
    width: 55px;
    height: 55px;
    min-width: 55px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: rgba(255, 255, 255, .14);

    border-radius: 15px;

    font-size: 24px;
}

.ppc-highlight-content {
    flex: 1;
}

.ppc-highlight-content h4 {
    margin: 0 0 5px;

    font-size: 20px;
    font-weight: 700;
}

.ppc-highlight-content p {
    margin: 0;

    color: rgba(255, 255, 255, .88);

    font-size: 14px;
    line-height: 24px;
}

.ppc-highlight-btn {
    display: inline-flex;
    align-items: center;
    gap: 9px;

    padding: 13px 22px;

    background: #ffffff;
    color: #035297;

    border-radius: 40px;

    font-size: 14px;
    font-weight: 700;

    text-decoration: none;

    white-space: nowrap;

    transition: .3s;
}

.ppc-highlight-btn:hover {
    background: #222222;
    color: #ffffff;

    text-decoration: none;

    transform: translateY(-2px);
}

.ppc-highlight-btn i {
    transition: .3s;
}

.ppc-highlight-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-challenges-section {
        padding: 80px 0;
    }

    .ppc-section-heading h2 {
        font-size: 36px;
    }

    .ppc-challenge-panel,
    .ppc-solution-panel {
        padding: 30px;
    }

    .ppc-challenge-highlight {
        align-items: flex-start;
        flex-wrap: wrap;
    }

    .ppc-highlight-content {
        width: calc(100% - 75px);
    }

    .ppc-highlight-btn {
        margin-left: 75px;
    }
}


@media (max-width: 767px) {

    .ppc-challenges-section {
        padding: 65px 0;
    }

    .ppc-section-heading {
        margin-bottom: 45px;
    }

    .ppc-section-heading h2 {
        font-size: 30px;
    }

    .ppc-section-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-panel-heading h3 {
        font-size: 20px;
    }

    .ppc-challenge-panel,
    .ppc-solution-panel {
        padding: 25px;
    }

    .ppc-challenge-highlight {
        display: block;

        padding: 25px;
    }

    .ppc-highlight-icon {
        margin-bottom: 18px;
    }

    .ppc-highlight-content {
        width: 100%;
    }

    .ppc-highlight-btn {
        margin: 20px 0 0;

        width: 100%;

        justify-content: center;
    }
}
/* =========================================
   SECTION 3 - WHY PPC MATTERS
========================================= */

.ppc-benefits-section {
    padding: 100px 0;
    background: #ffffff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-benefits-heading {
    max-width: 850px;
    margin: 0 auto 60px;
}

.ppc-benefits-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-benefits-badge i {
    font-size: 13px;
}

.ppc-benefits-heading h2 {
    margin: 0 0 18px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-benefits-heading h2 span {
    color: #035297;
}

.ppc-benefits-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   BENEFIT CARD
========================================= */

.ppc-benefit-card {
    position: relative;

    height: 100%;
    min-height: 355px;

    padding: 35px 30px;

    background: #ffffff;

    border: 1px solid #e9eff5;
    border-radius: 22px;

    box-shadow: 0 12px 35px rgba(3, 82, 151, .07);

    overflow: hidden;

    transition: all .35s ease;
}

.ppc-benefit-card::before {
    content: "";

    position: absolute;

    left: 0;
    top: 0;

    width: 0;
    height: 4px;

    background: linear-gradient(90deg, #035297, #0d6efd);

    transition: width .35s ease;
}

.ppc-benefit-card:hover::before {
    width: 100%;
}

.ppc-benefit-card:hover {
    transform: translateY(-9px);

    border-color: #dceaf7;

    box-shadow: 0 25px 55px rgba(3, 82, 151, .13);
}


/* =========================================
   ICON
========================================= */

.ppc-benefit-icon {
    width: 68px;
    height: 68px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-bottom: 25px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 17px;

    font-size: 27px;

    transition: all .35s ease;
}

.ppc-benefit-card:hover .ppc-benefit-icon {
    background: linear-gradient(135deg, #035297, #0d6efd);
    color: #ffffff;

    transform: scale(1.08);
}


/* =========================================
   NUMBER
========================================= */

.ppc-benefit-number {
    position: absolute;

    top: 28px;
    right: 28px;

    color: #e4edf6;

    font-size: 42px;
    line-height: 1;

    font-weight: 700;

    transition: .35s;
}

.ppc-benefit-card:hover .ppc-benefit-number {
    color: #e8f2ff;
}


/* =========================================
   CONTENT
========================================= */

.ppc-benefit-card h3 {
    margin: 0 0 13px;

    color: #222222;

    font-size: 22px;
    line-height: 1.3;

    font-weight: 700;

    transition: .3s;
}

.ppc-benefit-card:hover h3 {
    color: #035297;
}

.ppc-benefit-card p {
    margin: 0 0 22px;

    color: #666666;

    font-size: 15px;
    line-height: 27px;
}


/* =========================================
   CARD LINK
========================================= */

.ppc-benefit-link {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    color: #035297;

    font-size: 13px;
    font-weight: 700;

    transition: .3s;
}

.ppc-benefit-link i {
    font-size: 11px;

    transition: .3s;
}

.ppc-benefit-card:hover .ppc-benefit-link i {
    transform: translateX(5px);
}


/* =========================================
   BOTTOM HIGHLIGHT
========================================= */

.ppc-benefits-bottom {
    display: flex;
    align-items: center;

    gap: 18px;

    margin-top: 30px;
    padding: 24px 30px;

    background: #f8fbff;

    border: 1px solid #e8f1f9;

    border-radius: 18px;
}

.ppc-benefits-bottom-icon {
    width: 52px;
    height: 52px;
    min-width: 52px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #035297;
    color: #ffffff;

    border-radius: 14px;

    font-size: 21px;
}

.ppc-benefits-bottom-content {
    display: flex;
    flex-direction: column;

    gap: 4px;
}

.ppc-benefits-bottom-content strong {
    color: #222222;

    font-size: 17px;
    font-weight: 700;
}

.ppc-benefits-bottom-content span {
    color: #666666;

    font-size: 14px;
    line-height: 24px;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-benefits-section {
        padding: 80px 0;
    }

    .ppc-benefits-heading h2 {
        font-size: 36px;
    }

    .ppc-benefit-card {
        min-height: 330px;
    }

}


@media (max-width: 767px) {

    .ppc-benefits-section {
        padding: 65px 0;
    }

    .ppc-benefits-heading {
        margin-bottom: 45px;
    }

    .ppc-benefits-heading h2 {
        font-size: 30px;
    }

    .ppc-benefits-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-benefit-card {
        min-height: auto;

        padding: 28px 25px;
    }

    .ppc-benefit-number {
        font-size: 35px;

        top: 23px;
        right: 23px;
    }

    .ppc-benefits-bottom {
        align-items: flex-start;

        padding: 22px;
    }

}


@media (max-width: 480px) {

    .ppc-benefit-card h3 {
        font-size: 20px;
    }

    .ppc-benefit-card p {
        font-size: 14px;
        line-height: 25px;
    }

}
/* =========================================
   SECTION 4 - PPC SERVICES
========================================= */

.ppc-services-section {
    padding: 100px 0;
    background: #f8fbff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-services-heading {
    max-width: 850px;
    margin: 0 auto 60px;
}

.ppc-services-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-services-heading h2 {
    margin: 0 0 18px;

    color: #222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-services-heading h2 span {
    color: #035297;
}

.ppc-services-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   FEATURED SERVICE
========================================= */

.ppc-featured-service {
    position: relative;

    margin-bottom: 30px;

    padding: 45px;

    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    border-radius: 26px;

    color: #fff;

    overflow: hidden;

    box-shadow: 0 20px 55px rgba(3, 82, 151, .16);
}

.ppc-featured-service::before {
    content: "";

    position: absolute;

    width: 350px;
    height: 350px;

    right: -160px;
    top: -180px;

    background: rgba(255, 255, 255, .07);

    border-radius: 50%;
}

.ppc-featured-service::after {
    content: "";

    position: absolute;

    width: 220px;
    height: 220px;

    left: -110px;
    bottom: -130px;

    background: rgba(255, 255, 255, .05);

    border-radius: 50%;
}

.ppc-featured-content,
.ppc-featured-visual {
    position: relative;
    z-index: 2;
}


/* =========================================
   FEATURED CONTENT
========================================= */

.ppc-featured-icon {
    width: 62px;
    height: 62px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-bottom: 18px;

    background: rgba(255, 255, 255, .14);

    border-radius: 16px;

    font-size: 28px;
}

.ppc-featured-label {
    display: block;

    margin-bottom: 7px;

    color: rgba(255, 255, 255, .72);

    font-size: 11px;
    font-weight: 700;

    letter-spacing: 1.2px;
}

.ppc-featured-content h3 {
    margin: 0 0 15px;

    color: #fff;

    font-size: 34px;
    font-weight: 700;
}

.ppc-featured-content p {
    max-width: 650px;

    margin-bottom: 25px;

    color: rgba(255, 255, 255, .9);

    font-size: 16px;
    line-height: 28px;
}


/* =========================================
   SERVICE FEATURES
========================================= */

.ppc-service-features {
    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 12px 25px;

    margin-bottom: 30px;
}

.ppc-service-features div {
    color: rgba(255, 255, 255, .95);

    font-size: 14px;
    font-weight: 600;
}

.ppc-service-features i {
    margin-right: 8px;

    color: #9cffc1;

    font-size: 12px;
}


/* =========================================
   FEATURED BUTTON
========================================= */

.ppc-service-btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;

    padding: 14px 26px;

    background: #fff;
    color: #035297;

    border-radius: 50px;

    font-size: 14px;
    font-weight: 700;

    text-decoration: none;

    transition: all .3s ease;
}

.ppc-service-btn:hover {
    background: #222;
    color: #fff;

    text-decoration: none;

    transform: translateY(-3px);
}

.ppc-service-btn i {
    transition: .3s;
}

.ppc-service-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   GOOGLE ADS VISUAL
========================================= */

.ppc-featured-visual {
    padding-left: 30px;
}

.google-ads-card {
    padding: 25px;

    background: #fff;

    border-radius: 20px;

    box-shadow: 0 20px 45px rgba(0, 0, 0, .15);

    color: #222;
}

.google-ads-top {
    display: flex;
    align-items: center;

    gap: 12px;

    padding-bottom: 20px;

    border-bottom: 1px solid #edf2f7;
}

.google-logo {
    width: 43px;
    height: 43px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 11px;

    font-size: 20px;
}

.google-ads-top div:nth-child(2) {
    flex: 1;
}

.google-ads-top span {
    display: block;

    color: #999;

    font-size: 9px;
    font-weight: 700;

    letter-spacing: 1px;
}

.google-ads-top strong {
    display: block;

    margin-top: 2px;

    color: #222;

    font-size: 14px;
}

.campaign-active {
    display: flex;
    align-items: center;
    gap: 5px;

    color: #239653;

    font-size: 10px;
    font-weight: 600;
}

.campaign-active span {
    width: 7px;
    height: 7px;

    background: #28a745;

    border-radius: 50%;
}


/* Metrics */

.google-ads-row {
    display: flex;
    align-items: center;
    justify-content: space-between;

    padding: 14px 0;

    border-bottom: 1px solid #f0f3f6;
}

.google-ads-row span {
    color: #777;

    font-size: 12px;
}

.google-ads-row strong {
    color: #222;

    font-size: 16px;
}


/* Campaign Health */

.google-ads-bottom {
    padding-top: 18px;
}

.google-ads-bottom > span {
    display: block;

    margin-bottom: 8px;

    color: #666;

    font-size: 11px;
}

.health-bar {
    width: 100%;
    height: 7px;

    margin-bottom: 8px;

    background: #e8eef4;

    border-radius: 10px;

    overflow: hidden;
}

.health-bar span {
    display: block;

    width: 88%;
    height: 100%;

    background: linear-gradient(90deg, #035297, #0d6efd);

    border-radius: 10px;
}

.google-ads-bottom strong {
    color: #035297;

    font-size: 11px;
}


/* =========================================
   SERVICE GRID
========================================= */

.ppc-service-grid {
    margin-top: 0;
}

.ppc-service-card {
    position: relative;

    height: 100%;
    min-height: 280px;

    padding: 30px;

    background: #fff;

    border: 1px solid #e8eef5;

    border-radius: 21px;

    box-shadow: 0 12px 35px rgba(3, 82, 151, .06);

    transition: all .35s ease;

    overflow: hidden;
}

.ppc-service-card::before {
    content: "";

    position: absolute;

    top: 0;
    left: 0;

    width: 0;
    height: 4px;

    background: linear-gradient(
        90deg,
        #035297,
        #0d6efd
    );

    transition: width .35s ease;
}

.ppc-service-card:hover::before {
    width: 100%;
}

.ppc-service-card:hover {
    transform: translateY(-8px);

    border-color: #d9e8f6;

    box-shadow: 0 25px 55px rgba(3, 82, 151, .12);
}


/* Card Top */

.ppc-service-card-top {
    display: flex;
    align-items: center;
    justify-content: space-between;

    margin-bottom: 22px;
}

.ppc-service-icon {
    width: 58px;
    height: 58px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 15px;

    font-size: 23px;

    transition: all .35s ease;
}

.ppc-service-card:hover .ppc-service-icon {
    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    color: #fff;

    transform: scale(1.07);
}

.ppc-service-card-top > span {
    color: #e2ebf4;

    font-size: 32px;
    font-weight: 700;
}


/* Card Content */

.ppc-service-card h3 {
    margin: 0 0 12px;

    color: #222;

    font-size: 21px;
    font-weight: 700;

    transition: .3s;
}

.ppc-service-card:hover h3 {
    color: #035297;
}

.ppc-service-card p {
    margin: 0 0 22px;

    color: #666;

    font-size: 14px;
    line-height: 26px;
}


/* Tags */

.ppc-card-tags {
    display: flex;
    flex-wrap: wrap;

    gap: 7px;
}

.ppc-card-tags span {
    display: inline-block;

    padding: 6px 11px;

    background: #f3f7fb;
    color: #667788;

    border-radius: 20px;

    font-size: 10px;
    font-weight: 600;

    transition: .3s;
}

.ppc-service-card:hover .ppc-card-tags span {
    background: #e8f2ff;
    color: #035297;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-services-section {
        padding: 80px 0;
    }

    .ppc-services-heading h2 {
        font-size: 36px;
    }

    .ppc-featured-service {
        padding: 35px;
    }

    .ppc-featured-visual {
        padding-left: 0;
        margin-top: 35px;
    }

}


@media (max-width: 767px) {

    .ppc-services-section {
        padding: 65px 0;
    }

    .ppc-services-heading {
        margin-bottom: 45px;
    }

    .ppc-services-heading h2 {
        font-size: 30px;
    }

    .ppc-services-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-featured-service {
        padding: 28px 22px;
    }

    .ppc-featured-content h3 {
        font-size: 28px;
    }

    .ppc-service-features {
        grid-template-columns: 1fr;
    }

    .google-ads-card {
        padding: 18px;
    }

    .ppc-service-card {
        min-height: auto;
    }

}


@media (max-width: 480px) {

    .ppc-featured-content h3 {
        font-size: 25px;
    }

    .ppc-service-card {
        padding: 25px;
    }

}
/* =========================================
   SECTION 5 - PPC STRATEGY
========================================= */

.ppc-strategy-section {
    padding: 100px 0;
    background: #ffffff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-strategy-heading {
    max-width: 850px;
    margin: 0 auto 70px;
}

.ppc-strategy-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-strategy-heading h2 {
    margin: 0 0 18px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-strategy-heading h2 span {
    color: #035297;
}

.ppc-strategy-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   PROCESS WRAPPER
========================================= */

.ppc-process-wrapper {
    position: relative;
}


/* Connecting Line */

.ppc-process-line {
    position: absolute;

    top: 31px;
    left: 8.33%;
    right: 8.33%;

    height: 2px;

    background: #dce9f5;

    z-index: 0;
}


/* =========================================
   PROCESS STEP
========================================= */

.ppc-process-step {
    position: relative;

    text-align: center;

    padding: 0 10px;

    z-index: 1;
}


/* Number */

.ppc-process-number {
    position: absolute;

    top: -8px;
    right: 14px;

    color: #dfeaf4;

    font-size: 30px;
    font-weight: 700;

    line-height: 1;

    z-index: -1;
}


/* Icon */

.ppc-process-icon {
    position: relative;

    width: 64px;
    height: 64px;

    margin: 0 auto 22px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #ffffff;

    border: 2px solid #dceaf7;

    color: #035297;

    border-radius: 50%;

    font-size: 22px;

    box-shadow: 0 8px 25px rgba(3, 82, 151, .08);

    transition: all .35s ease;
}

.ppc-process-step:hover .ppc-process-icon {
    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    border-color: #035297;

    color: #ffffff;

    transform: translateY(-6px);

    box-shadow: 0 15px 30px rgba(3, 82, 151, .18);
}


/* Heading */

.ppc-process-step h3 {
    margin: 0 0 12px;

    color: #222222;

    font-size: 17px;
    line-height: 1.3;

    font-weight: 700;

    transition: .3s;
}

.ppc-process-step:hover h3 {
    color: #035297;
}


/* Description */

.ppc-process-step p {
    margin: 0;

    color: #666666;

    font-size: 13px;
    line-height: 23px;
}


/* =========================================
   STRATEGY HIGHLIGHT
========================================= */

.ppc-strategy-highlight {
    display: flex;
    align-items: center;

    gap: 22px;

    margin-top: 65px;
    padding: 30px 35px;

    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    border-radius: 22px;

    color: #ffffff;

    box-shadow: 0 18px 45px rgba(3, 82, 151, .15);

    overflow: hidden;

    position: relative;
}

.ppc-strategy-highlight::after {
    content: "";

    position: absolute;

    width: 220px;
    height: 220px;

    right: -100px;
    top: -100px;

    background: rgba(255, 255, 255, .07);

    border-radius: 50%;
}

.ppc-strategy-highlight-icon {
    position: relative;
    z-index: 1;

    width: 58px;
    height: 58px;
    min-width: 58px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: rgba(255, 255, 255, .14);

    border-radius: 15px;

    font-size: 23px;
}

.ppc-strategy-highlight-content {
    position: relative;
    z-index: 1;

    flex: 1;
}

.ppc-strategy-highlight-content span {
    display: block;

    margin-bottom: 5px;

    color: rgba(255, 255, 255, .7);

    font-size: 10px;
    font-weight: 700;

    letter-spacing: 1.2px;
}

.ppc-strategy-highlight-content h3 {
    margin: 0 0 5px;

    color: #ffffff;

    font-size: 20px;
    font-weight: 700;
}

.ppc-strategy-highlight-content p {
    margin: 0;

    color: rgba(255, 255, 255, .88);

    font-size: 13px;
    line-height: 23px;
}

.ppc-strategy-btn {
    position: relative;
    z-index: 1;

    display: inline-flex;
    align-items: center;
    gap: 9px;

    padding: 13px 23px;

    background: #ffffff;
    color: #035297;

    border-radius: 40px;

    white-space: nowrap;

    font-size: 13px;
    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-strategy-btn:hover {
    background: #222222;
    color: #ffffff;

    text-decoration: none;

    transform: translateY(-2px);
}

.ppc-strategy-btn i {
    transition: .3s;
}

.ppc-strategy-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-strategy-section {
        padding: 80px 0;
    }

    .ppc-strategy-heading h2 {
        font-size: 36px;
    }

    .ppc-process-line {
        display: none;
    }

    .ppc-process-step {
        margin-bottom: 45px;
    }

    .ppc-strategy-highlight {
        flex-wrap: wrap;
    }

    .ppc-strategy-highlight-content {
        width: calc(100% - 80px);
    }

    .ppc-strategy-btn {
        margin-left: 80px;
    }

}


@media (max-width: 767px) {

    .ppc-strategy-section {
        padding: 65px 0;
    }

    .ppc-strategy-heading {
        margin-bottom: 50px;
    }

    .ppc-strategy-heading h2 {
        font-size: 30px;
    }

    .ppc-strategy-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-process-step {
        padding: 0 8px;
    }

    .ppc-process-step h3 {
        font-size: 16px;
    }

    .ppc-process-step p {
        font-size: 12px;
        line-height: 21px;
    }

    .ppc-strategy-highlight {
        display: block;

        padding: 25px;
    }

    .ppc-strategy-highlight-icon {
        margin-bottom: 18px;
    }

    .ppc-strategy-highlight-content {
        width: 100%;
    }

    .ppc-strategy-btn {
        margin: 20px 0 0;

        width: 100%;

        justify-content: center;
    }

}


@media (max-width: 480px) {

    .ppc-process-step {
        margin-bottom: 35px;
    }

    .ppc-process-icon {
        width: 55px;
        height: 55px;

        font-size: 19px;
    }

    .ppc-process-step h3 {
        font-size: 15px;
    }

    .ppc-process-step p {
        font-size: 11px;
    }

}
/* =========================================
   SECTION 6 - PPC PERFORMANCE
========================================= */

.ppc-performance-section {
    padding: 100px 0;

    background: #f8fbff;
}


/* =========================================
   LEFT CONTENT
========================================= */

.ppc-performance-content {
    padding-right: 40px;
}

.ppc-performance-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 20px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-performance-content h2 {
    margin: 0 0 20px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-performance-content h2 span {
    color: #035297;
}

.ppc-performance-content > p {
    margin-bottom: 30px;

    color: #666666;

    font-size: 16px;
    line-height: 29px;
}


/* =========================================
   PERFORMANCE POINTS
========================================= */

.ppc-performance-points {
    margin-bottom: 32px;
}

.ppc-performance-point {
    display: flex;
    align-items: flex-start;

    gap: 13px;

    margin-bottom: 18px;
}

.ppc-performance-point > i {
    width: 25px;
    height: 25px;
    min-width: 25px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-top: 2px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 50%;

    font-size: 11px;
}

.ppc-performance-point strong {
    display: block;

    margin-bottom: 3px;

    color: #222222;

    font-size: 15px;
    font-weight: 700;
}

.ppc-performance-point span {
    display: block;

    color: #666666;

    font-size: 13px;
    line-height: 22px;
}


/* =========================================
   BUTTON
========================================= */

.ppc-performance-btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;

    padding: 15px 27px;

    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    color: #ffffff;

    border-radius: 50px;

    font-size: 14px;
    font-weight: 700;

    text-decoration: none;

    box-shadow: 0 12px 30px rgba(3, 82, 151, .16);

    transition: all .3s ease;
}

.ppc-performance-btn:hover {
    color: #ffffff;

    text-decoration: none;

    transform: translateY(-3px);

    box-shadow: 0 18px 40px rgba(3, 82, 151, .23);
}

.ppc-performance-btn i {
    transition: .3s;
}

.ppc-performance-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   DASHBOARD
========================================= */

.ppc-performance-dashboard {
    padding: 30px;

    background: #ffffff;

    border: 1px solid #e5edf5;

    border-radius: 25px;

    box-shadow: 0 20px 55px rgba(3, 82, 151, .09);
}


/* Dashboard Header */

.ppc-dashboard-header {
    display: flex;
    align-items: center;
    justify-content: space-between;

    padding-bottom: 22px;
    margin-bottom: 22px;

    border-bottom: 1px solid #edf2f7;
}

.ppc-dashboard-header span {
    display: block;

    margin-bottom: 5px;

    color: #035297;

    font-size: 10px;
    font-weight: 700;

    letter-spacing: 1.2px;
}

.ppc-dashboard-header h3 {
    margin: 0;

    color: #222222;

    font-size: 21px;
    font-weight: 700;
}

.ppc-dashboard-period {
    display: flex;
    align-items: center;
    gap: 7px;

    padding: 8px 13px;

    background: #f3f7fb;
    color: #667788;

    border-radius: 20px;

    font-size: 10px;
    font-weight: 600;
}


/* =========================================
   METRIC GRID
========================================= */

.ppc-performance-metrics {
    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 15px;
}


/* Metric Card */

.ppc-performance-metric {
    padding: 20px;

    background: #ffffff;

    border: 1px solid #e8eef5;

    border-radius: 17px;

    transition: all .3s ease;
}

.ppc-performance-metric:hover {
    transform: translateY(-5px);

    border-color: #cfe1f2;

    box-shadow: 0 12px 30px rgba(3, 82, 151, .09);
}


/* Metric Top */

.ppc-performance-metric-top {
    display: flex;
    align-items: center;
    justify-content: space-between;

    margin-bottom: 15px;
}

.ppc-performance-metric-icon {
    width: 42px;
    height: 42px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 11px;

    font-size: 17px;

    transition: .3s;
}

.ppc-performance-metric:hover
.ppc-performance-metric-icon {
    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    color: #ffffff;
}

.ppc-performance-metric-top > span {
    color: #a0aab5;

    font-size: 9px;
    font-weight: 700;

    letter-spacing: .8px;
}


/* Metric Content */

.ppc-performance-metric > strong {
    display: block;

    margin-bottom: 7px;

    color: #222222;

    font-size: 19px;
    font-weight: 700;

    transition: .3s;
}

.ppc-performance-metric:hover > strong {
    color: #035297;
}

.ppc-performance-metric > p {
    margin: 0;

    color: #777777;

    font-size: 12px;
    line-height: 21px;
}


/* ROAS */

.ppc-roas-card {
    background: linear-gradient(
        135deg,
        #f8fbff,
        #ffffff
    );
}


/* =========================================
   DASHBOARD BOTTOM
========================================= */

.ppc-dashboard-bottom {
    display: flex;
    align-items: center;

    gap: 14px;

    margin-top: 18px;
    padding: 17px 20px;

    background: #f8fbff;

    border-radius: 15px;
}

.ppc-dashboard-bottom-icon {
    width: 40px;
    height: 40px;
    min-width: 40px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #035297;
    color: #ffffff;

    border-radius: 10px;

    font-size: 15px;
}

.ppc-dashboard-bottom strong {
    display: block;

    margin-bottom: 2px;

    color: #222222;

    font-size: 13px;
    font-weight: 700;
}

.ppc-dashboard-bottom span {
    display: block;

    color: #777777;

    font-size: 11px;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-performance-section {
        padding: 80px 0;
    }

    .ppc-performance-content {
        padding-right: 0;

        margin-bottom: 45px;
    }

    .ppc-performance-content h2 {
        font-size: 36px;
    }

}


@media (max-width: 767px) {

    .ppc-performance-section {
        padding: 65px 0;
    }

    .ppc-performance-content h2 {
        font-size: 30px;
    }

    .ppc-performance-content > p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-performance-dashboard {
        padding: 20px;
    }

    .ppc-dashboard-header {
        align-items: flex-start;
    }

    .ppc-dashboard-period {
        font-size: 9px;
    }

    .ppc-performance-metrics {
        grid-template-columns: 1fr;
    }

}


@media (max-width: 480px) {

    .ppc-dashboard-header h3 {
        font-size: 18px;
    }

    .ppc-dashboard-period {
        display: none;
    }

    .ppc-performance-metric {
        padding: 17px;
    }

}
/* =========================================
   SECTION 7 - PPC TARGETING
========================================= */

.ppc-targeting-section {
    padding: 100px 0;
    background: #ffffff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-targeting-heading {
    max-width: 850px;
    margin: 0 auto 65px;
}

.ppc-targeting-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-targeting-heading h2 {
    margin: 0 0 18px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-targeting-heading h2 span {
    color: #035297;
}

.ppc-targeting-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   LEFT CONTENT
========================================= */

.ppc-targeting-content {
    padding-right: 35px;
}

.ppc-targeting-content > h3 {
    margin: 0 0 15px;

    color: #222222;

    font-size: 28px;
    font-weight: 700;
}

.ppc-targeting-content > p {
    margin-bottom: 30px;

    color: #666666;

    font-size: 15px;
    line-height: 27px;
}


/* =========================================
   TARGETING FEATURES
========================================= */

.ppc-targeting-feature {
    display: flex;
    align-items: flex-start;

    gap: 15px;

    padding: 17px 0;

    border-bottom: 1px solid #edf2f7;
}

.ppc-targeting-feature:last-child {
    border-bottom: none;
}

.ppc-targeting-feature-icon {
    width: 48px;
    height: 48px;
    min-width: 48px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 13px;

    font-size: 18px;

    transition: all .3s ease;
}

.ppc-targeting-feature:hover
.ppc-targeting-feature-icon {
    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    color: #ffffff;

    transform: scale(1.08);
}

.ppc-targeting-feature h4 {
    margin: 0 0 5px;

    color: #222222;

    font-size: 17px;
    font-weight: 700;

    transition: .3s;
}

.ppc-targeting-feature:hover h4 {
    color: #035297;
}

.ppc-targeting-feature p {
    margin: 0;

    color: #666666;

    font-size: 13px;
    line-height: 22px;
}


/* =========================================
   TARGETING VISUAL
========================================= */

.ppc-targeting-visual {
    position: relative;

    padding: 20px 15px 35px 30px;
}

.ppc-targeting-card {
    position: relative;
    z-index: 2;

    padding: 25px;

    background: #ffffff;

    border: 1px solid #e4ebf3;

    border-radius: 24px;

    box-shadow: 0 25px 60px rgba(3, 82, 151, .10);
}


/* =========================================
   SEARCH BOX
========================================= */

.ppc-search-box {
    display: flex;
    align-items: center;

    gap: 12px;

    padding: 13px 15px;

    background: #f5f8fb;

    border: 1px solid #e6edf4;

    border-radius: 12px;

    margin-bottom: 20px;
}

.ppc-search-icon {
    color: #035297;

    font-size: 14px;
}

.ppc-search-text {
    flex: 1;

    color: #333333;

    font-size: 13px;
}

.ppc-search-ad {
    padding: 5px 10px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 15px;

    font-size: 9px;
    font-weight: 700;
}


/* =========================================
   SEARCH RESULT
========================================= */

.ppc-search-result {
    padding: 20px;

    border: 1px solid #edf2f7;

    border-radius: 15px;

    margin-bottom: 18px;
}

.ppc-ad-label {
    display: inline-block;

    margin-bottom: 7px;

    color: #666666;

    font-size: 10px;
}

.ppc-result-title {
    margin-bottom: 3px;

    color: #035297;

    font-size: 17px;
    font-weight: 700;
}

.ppc-result-url {
    margin-bottom: 8px;

    color: #555555;

    font-size: 10px;
}

.ppc-search-result p {
    margin: 0 0 12px;

    color: #666666;

    font-size: 12px;
    line-height: 20px;
}

.ppc-result-tags {
    display: flex;
    flex-wrap: wrap;

    gap: 6px;
}

.ppc-result-tags span {
    padding: 5px 9px;

    background: #f3f7fb;
    color: #667788;

    border-radius: 15px;

    font-size: 9px;
    font-weight: 600;
}


/* =========================================
   TARGETING FILTERS
========================================= */

.ppc-targeting-filters {
    padding: 20px;

    background: #f8fbff;

    border-radius: 16px;

    margin-bottom: 18px;
}

.ppc-filter-heading {
    display: flex;
    align-items: center;
    justify-content: space-between;

    margin-bottom: 15px;
}

.ppc-filter-heading span {
    color: #035297;

    font-size: 9px;
    font-weight: 700;

    letter-spacing: 1px;
}

.ppc-filter-heading strong {
    color: #222222;

    font-size: 11px;
}


/* Filter Grid */

.ppc-filter-grid {
    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 10px;
}

.ppc-filter-item {
    display: flex;
    align-items: center;

    gap: 10px;

    padding: 12px;

    background: #ffffff;

    border: 1px solid #e8eef5;

    border-radius: 11px;

    transition: .3s;
}

.ppc-filter-item:hover {
    border-color: #cfe0f1;

    transform: translateY(-2px);
}

.ppc-filter-item > i {
    width: 32px;
    height: 32px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 8px;

    font-size: 12px;
}

.ppc-filter-item span {
    display: block;

    color: #888888;

    font-size: 9px;
}

.ppc-filter-item strong {
    display: block;

    margin-top: 2px;

    color: #222222;

    font-size: 11px;
}


/* =========================================
   TARGETING SCORE
========================================= */

.ppc-targeting-score {
    display: flex;
    align-items: center;

    gap: 12px;

    padding: 15px;

    background: #ffffff;

    border: 1px solid #edf2f7;

    border-radius: 14px;
}

.ppc-score-icon {
    width: 40px;
    height: 40px;
    min-width: 40px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 10px;

    font-size: 16px;
}

.ppc-score-content {
    flex: 1;
}

.ppc-score-content span {
    display: block;

    color: #999999;

    font-size: 8px;
    font-weight: 700;

    letter-spacing: .8px;
}

.ppc-score-content strong {
    display: block;

    margin-top: 2px;

    color: #222222;

    font-size: 12px;
}

.ppc-score-bars {
    display: flex;
    align-items: flex-end;

    gap: 3px;

    height: 25px;
}

.ppc-score-bars span {
    display: block;

    width: 5px;

    background: #035297;

    border-radius: 3px;
}

.ppc-score-bars span:nth-child(1) {
    height: 10px;
}

.ppc-score-bars span:nth-child(2) {
    height: 14px;
}

.ppc-score-bars span:nth-child(3) {
    height: 17px;
}

.ppc-score-bars span:nth-child(4) {
    height: 20px;
}

.ppc-score-bars span:nth-child(5) {
    height: 23px;
}

.ppc-score-bars span:nth-child(6) {
    height: 25px;
}


/* =========================================
   FLOATING CARD
========================================= */

.ppc-targeting-floating {
    position: absolute;

    right: -5px;
    bottom: 5px;

    z-index: 3;

    display: flex;
    align-items: center;

    gap: 10px;

    padding: 13px 17px;

    background: #ffffff;

    border-radius: 15px;

    box-shadow: 0 15px 40px rgba(0, 0, 0, .12);

    animation: ppcTargetFloat 3s ease-in-out infinite;
}

.ppc-floating-target-icon {
    width: 40px;
    height: 40px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 10px;
}

.ppc-targeting-floating span {
    display: block;

    color: #999999;

    font-size: 8px;
    font-weight: 700;

    letter-spacing: .8px;
}

.ppc-targeting-floating strong {
    display: block;

    margin-top: 2px;

    color: #035297;

    font-size: 13px;
}

@keyframes ppcTargetFloat {

    0% {
        transform: translateY(0);
    }

    50% {
        transform: translateY(-7px);
    }

    100% {
        transform: translateY(0);
    }

}


/* =========================================
   BOTTOM TAGS
========================================= */

.ppc-targeting-bottom {
    display: flex;
    align-items: center;
    justify-content: center;

    flex-wrap: wrap;

    gap: 10px;

    margin-top: 35px;
}

.ppc-targeting-bottom span {
    display: inline-flex;
    align-items: center;

    gap: 7px;

    padding: 8px 14px;

    background: #f3f7fb;
    color: #667788;

    border-radius: 25px;

    font-size: 11px;
    font-weight: 600;
}

.ppc-targeting-bottom i {
    color: #035297;

    font-size: 9px;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-targeting-section {
        padding: 80px 0;
    }

    .ppc-targeting-heading h2 {
        font-size: 36px;
    }

    .ppc-targeting-content {
        padding-right: 0;

        margin-bottom: 40px;
    }

    .ppc-targeting-visual {
        padding-left: 15px;
    }

}


@media (max-width: 767px) {

    .ppc-targeting-section {
        padding: 65px 0;
    }

    .ppc-targeting-heading {
        margin-bottom: 45px;
    }

    .ppc-targeting-heading h2 {
        font-size: 30px;
    }

    .ppc-targeting-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-targeting-content > h3 {
        font-size: 24px;
    }

    .ppc-targeting-card {
        padding: 18px;
    }

    .ppc-filter-grid {
        grid-template-columns: 1fr;
    }

    .ppc-targeting-floating {
        right: 0;
    }

}


@media (max-width: 480px) {

    .ppc-search-text {
        font-size: 11px;
    }

    .ppc-search-ad {
        display: none;
    }

    .ppc-targeting-score {
        align-items: flex-start;
    }

    .ppc-score-bars {
        display: none;
    }

    .ppc-targeting-bottom {
        justify-content: flex-start;
    }

}
/* =========================================
   SECTION 8 - PPC CAMPAIGN OPTIMIZATION
========================================= */

.ppc-optimization-section {
    padding: 100px 0;
    background: #f8fbff;
}


/* =========================================
   SECTION HEADING
========================================= */

.ppc-optimization-heading {
    max-width: 850px;
    margin: 0 auto 60px;
    text-align: center;
}

.ppc-optimization-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-optimization-heading h2 {
    margin: 0 0 18px;

    color: #222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-optimization-heading h2 span {
    color: #035297;
}

.ppc-optimization-heading p {
    max-width: 760px;

    margin: 0 auto;

    color: #666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   LEFT - OPTIMIZATION CYCLE
========================================= */

.ppc-optimization-visual {
    position: relative;

    padding: 35px;

    background: #fff;

    border: 1px solid #e5edf5;

    border-radius: 25px;

    box-shadow: 0 18px 50px rgba(3,82,151,.08);
}

.ppc-cycle-title {
    margin-bottom: 28px;

    color: #222;

    font-size: 19px;
    font-weight: 700;
}


/* Cycle */

.ppc-optimization-cycle {
    position: relative;

    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 15px;
}


/* Cycle Item */

.ppc-cycle-item {
    position: relative;

    padding: 23px 20px;

    background: #f8fbff;

    border: 1px solid #e7eef5;

    border-radius: 16px;

    transition: all .3s ease;
}

.ppc-cycle-item:hover {
    background: #fff;

    border-color: #cfe1f2;

    transform: translateY(-5px);

    box-shadow: 0 12px 30px rgba(3,82,151,.08);
}

.ppc-cycle-icon {
    width: 48px;
    height: 48px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-bottom: 15px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 12px;

    font-size: 18px;

    transition: .3s;
}

.ppc-cycle-item:hover .ppc-cycle-icon {
    background: #035297;
    color: #fff;
}

.ppc-cycle-item h3 {
    margin: 0 0 7px;

    color: #222;

    font-size: 17px;
    font-weight: 700;
}

.ppc-cycle-item p {
    margin: 0;

    color: #666;

    font-size: 12px;
    line-height: 21px;
}


/* Step Number */

.ppc-cycle-number {
    position: absolute;

    top: 15px;
    right: 16px;

    color: #dfeaf4;

    font-size: 25px;
    font-weight: 700;
}


/* =========================================
   CYCLE ARROWS
========================================= */

.ppc-cycle-arrow {
    position: absolute;

    display: flex;
    align-items: center;
    justify-content: center;

    width: 30px;
    height: 30px;

    background: #035297;
    color: #fff;

    border: 4px solid #fff;

    border-radius: 50%;

    font-size: 9px;

    z-index: 3;
}

.ppc-cycle-arrow-1 {
    top: 50%;
    left: 50%;

    transform: translate(-50%, -50%);
}

.ppc-cycle-arrow-2 {
    left: 50%;
    bottom: -15px;

    transform: translateX(-50%);
}

.ppc-cycle-arrow-3 {
    display: none;
}


/* =========================================
   RIGHT CONTENT
========================================= */

.ppc-optimization-content {
    padding-left: 35px;
}

.ppc-optimization-content h3 {
    margin: 0 0 15px;

    color: #222;

    font-size: 29px;
    line-height: 1.3;

    font-weight: 700;
}

.ppc-optimization-content h3 span {
    color: #035297;
}

.ppc-optimization-content > p {
    margin-bottom: 30px;

    color: #666;

    font-size: 15px;
    line-height: 27px;
}


/* =========================================
   OPTIMIZATION POINTS
========================================= */

.ppc-optimization-point {
    display: flex;
    align-items: flex-start;

    gap: 15px;

    padding: 17px 0;

    border-bottom: 1px solid #e4ebf2;
}

.ppc-optimization-point:last-child {
    border-bottom: 0;
}

.ppc-optimization-point-icon {
    width: 45px;
    height: 45px;
    min-width: 45px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 12px;

    font-size: 16px;

    transition: .3s;
}

.ppc-optimization-point:hover .ppc-optimization-point-icon {
    background: #035297;
    color: #fff;

    transform: translateY(-3px);
}

.ppc-optimization-point h4 {
    margin: 0 0 5px;

    color: #222;

    font-size: 16px;
    font-weight: 700;

    transition: .3s;
}

.ppc-optimization-point:hover h4 {
    color: #035297;
}

.ppc-optimization-point p {
    margin: 0;

    color: #666;

    font-size: 13px;
    line-height: 22px;
}


/* =========================================
   OPTIMIZATION HIGHLIGHT
========================================= */

.ppc-optimization-highlight {
    display: flex;
    align-items: center;

    gap: 15px;

    margin-top: 25px;
    padding: 18px 20px;

    background: #e8f2ff;

    border-radius: 14px;
}

.ppc-optimization-highlight-icon {
    width: 42px;
    height: 42px;
    min-width: 42px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #035297;
    color: #fff;

    border-radius: 10px;

    font-size: 15px;
}

.ppc-optimization-highlight strong {
    display: block;

    margin-bottom: 3px;

    color: #222;

    font-size: 13px;
    font-weight: 700;
}

.ppc-optimization-highlight span {
    display: block;

    color: #666;

    font-size: 11px;
    line-height: 19px;
}


/* =========================================
   BOTTOM CTA
========================================= */

.ppc-optimization-cta {
    display: flex;
    align-items: center;
    justify-content: space-between;

    gap: 20px;

    margin-top: 30px;
    padding: 25px 30px;

    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    border-radius: 19px;

    color: #fff;
}

.ppc-optimization-cta-content strong {
    display: block;

    margin-bottom: 4px;

    color: #fff;

    font-size: 18px;
    font-weight: 700;
}

.ppc-optimization-cta-content span {
    color: rgba(255,255,255,.85);

    font-size: 13px;
}

.ppc-optimization-cta-btn {
    display: inline-flex;
    align-items: center;

    gap: 8px;

    padding: 12px 21px;

    background: #fff;
    color: #035297;

    border-radius: 40px;

    white-space: nowrap;

    font-size: 13px;
    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-optimization-cta-btn:hover {
    background: #222;
    color: #fff;

    text-decoration: none;

    transform: translateY(-2px);
}

.ppc-optimization-cta-btn i {
    transition: .3s;
}

.ppc-optimization-cta-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-optimization-section {
        padding: 80px 0;
    }

    .ppc-optimization-heading h2 {
        font-size: 36px;
    }

    .ppc-optimization-content {
        padding-left: 0;
        margin-top: 40px;
    }

}


@media (max-width: 767px) {

    .ppc-optimization-section {
        padding: 65px 0;
    }

    .ppc-optimization-heading {
        margin-bottom: 45px;
    }

    .ppc-optimization-heading h2 {
        font-size: 30px;
    }

    .ppc-optimization-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-optimization-visual {
        padding: 22px;
    }

    .ppc-optimization-cycle {
        grid-template-columns: 1fr;
    }

    .ppc-cycle-arrow {
        display: none;
    }

    .ppc-optimization-content h3 {
        font-size: 25px;
    }

    .ppc-optimization-cta {
        display: block;
        padding: 23px;
    }

    .ppc-optimization-cta-btn {
        width: 100%;
        justify-content: center;
        margin-top: 18px;
    }

}


@media (max-width: 480px) {

    .ppc-cycle-item {
        padding: 20px;
    }

    .ppc-optimization-content > p {
        font-size: 14px;
    }

}
/* =========================================
   SECTION 9 - WHY CHOOSE HGS
========================================= */

.ppc-why-section {
    padding: 100px 0;
    background: #ffffff;
}

.ppc-why-heading {
    max-width: 820px;
    margin: 0 auto 55px;
    text-align: center;
}

.ppc-why-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-why-heading h2 {
    margin: 0 0 16px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-why-heading h2 span {
    color: #035297;
}

.ppc-why-heading p {
    max-width: 740px;

    margin: 0 auto;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   MAIN WRAPPER
========================================= */

.ppc-why-wrapper {
    display: flex;
    align-items: stretch;

    background: #ffffff;

    border: 1px solid #e5edf5;

    border-radius: 25px;

    overflow: hidden;

    box-shadow: 0 18px 50px rgba(3, 82, 151, .08);
}


/* =========================================
   LEFT BLUE PANEL
========================================= */

.ppc-why-left {
    position: relative;

    width: 36%;

    padding: 45px 40px;

    background: linear-gradient(
        145deg,
        #035297,
        #0d6efd
    );

    color: #ffffff;

    overflow: hidden;
}

.ppc-why-left::before {
    content: "";

    position: absolute;

    width: 250px;
    height: 250px;

    right: -120px;
    top: -100px;

    background: rgba(255,255,255,.07);

    border-radius: 50%;
}

.ppc-why-left::after {
    content: "";

    position: absolute;

    width: 180px;
    height: 180px;

    left: -100px;
    bottom: -90px;

    background: rgba(255,255,255,.05);

    border-radius: 50%;
}

.ppc-why-left-content {
    position: relative;
    z-index: 2;
}

.ppc-why-left-icon {
    width: 65px;
    height: 65px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-bottom: 25px;

    background: rgba(255,255,255,.14);

    border-radius: 17px;

    font-size: 27px;
}

.ppc-why-left-label {
    display: block;

    margin-bottom: 8px;

    color: rgba(255,255,255,.7);

    font-size: 11px;
    font-weight: 700;

    letter-spacing: 1.2px;
}

.ppc-why-left h3 {
    margin: 0 0 17px;

    color: #ffffff;

    font-size: 31px;
    line-height: 1.25;

    font-weight: 700;
}

.ppc-why-left p {
    margin: 0 0 30px;

    color: rgba(255,255,255,.88);

    font-size: 14px;
    line-height: 26px;
}


/* Mini Trust */

.ppc-why-trust {
    padding-top: 23px;

    border-top: 1px solid rgba(255,255,255,.18);
}

.ppc-why-trust-title {
    display: block;

    margin-bottom: 13px;

    color: rgba(255,255,255,.65);

    font-size: 9px;
    font-weight: 700;

    letter-spacing: 1px;
}

.ppc-why-trust-items {
    display: flex;
    flex-wrap: wrap;

    gap: 8px;
}

.ppc-why-trust-items span {
    display: inline-flex;
    align-items: center;

    gap: 6px;

    padding: 7px 10px;

    background: rgba(255,255,255,.1);

    border-radius: 20px;

    color: rgba(255,255,255,.9);

    font-size: 10px;
}

.ppc-why-trust-items i {
    font-size: 9px;
}


/* =========================================
   RIGHT FEATURES
========================================= */

.ppc-why-right {
    width: 64%;

    padding: 35px;
}

.ppc-why-features {
    display: grid;

    grid-template-columns: repeat(2, 1fr);

    gap: 0;
}


/* Feature */

.ppc-why-feature {
    display: flex;
    align-items: flex-start;

    gap: 15px;

    padding: 24px 20px;

    border-bottom: 1px solid #edf2f7;

    transition: .3s;
}

.ppc-why-feature:nth-child(odd) {
    border-right: 1px solid #edf2f7;
}

.ppc-why-feature:nth-child(5),
.ppc-why-feature:nth-child(6) {
    border-bottom: none;
}

.ppc-why-feature:hover {
    background: #f8fbff;
}


/* Icon */

.ppc-why-feature-icon {
    width: 48px;
    height: 48px;
    min-width: 48px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 13px;

    font-size: 17px;

    transition: all .3s ease;
}

.ppc-why-feature:hover .ppc-why-feature-icon {
    background: #035297;
    color: #ffffff;

    transform: translateY(-3px);
}


/* Text */

.ppc-why-feature h4 {
    margin: 0 0 6px;

    color: #222222;

    font-size: 17px;
    line-height: 1.3;

    font-weight: 700;

    transition: .3s;
}

.ppc-why-feature:hover h4 {
    color: #035297;
}

.ppc-why-feature p {
    margin: 0;

    color: #666666;

    font-size: 12px;
    line-height: 21px;
}


/* =========================================
   BOTTOM CTA
========================================= */

.ppc-why-bottom {
    display: flex;
    align-items: center;
    justify-content: space-between;

    gap: 20px;

    margin-top: 25px;
    padding: 22px 27px;

    background: #f8fbff;

    border: 1px solid #e7eef5;

    border-radius: 17px;
}

.ppc-why-bottom-content strong {
    display: block;

    margin-bottom: 4px;

    color: #222222;

    font-size: 16px;
    font-weight: 700;
}

.ppc-why-bottom-content span {
    color: #666666;

    font-size: 12px;
}

.ppc-why-bottom-btn {
    display: inline-flex;
    align-items: center;

    gap: 9px;

    padding: 12px 21px;

    background: #035297;
    color: #ffffff;

    border-radius: 40px;

    white-space: nowrap;

    font-size: 13px;
    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-why-bottom-btn:hover {
    background: #222222;
    color: #ffffff;

    text-decoration: none;

    transform: translateY(-2px);
}

.ppc-why-bottom-btn i {
    transition: .3s;
}

.ppc-why-bottom-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-why-section {
        padding: 80px 0;
    }

    .ppc-why-heading h2 {
        font-size: 36px;
    }

    .ppc-why-wrapper {
        display: block;
    }

    .ppc-why-left,
    .ppc-why-right {
        width: 100%;
    }

    .ppc-why-left {
        padding: 35px;
    }

}


@media (max-width: 767px) {

    .ppc-why-section {
        padding: 65px 0;
    }

    .ppc-why-heading {
        margin-bottom: 40px;
    }

    .ppc-why-heading h2 {
        font-size: 30px;
    }

    .ppc-why-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-why-left {
        padding: 30px 25px;
    }

    .ppc-why-left h3 {
        font-size: 27px;
    }

    .ppc-why-right {
        padding: 20px;
    }

    .ppc-why-features {
        grid-template-columns: 1fr;
    }

    .ppc-why-feature {
        padding: 20px 10px;
    }

    .ppc-why-feature:nth-child(odd) {
        border-right: none;
    }

    .ppc-why-feature:nth-child(5) {
        border-bottom: 1px solid #edf2f7;
    }

    .ppc-why-feature:last-child {
        border-bottom: none;
    }

    .ppc-why-bottom {
        display: block;

        padding: 20px;
    }

    .ppc-why-bottom-btn {
        width: 100%;

        justify-content: center;

        margin-top: 15px;
    }

}
/* =========================================
   SECTION 10 - INDUSTRIES WE SERVE
========================================= */

.ppc-industries-section {
    padding: 100px 0;
    background: #f8fbff;
}


/* =========================================
   HEADING
========================================= */

.ppc-industries-heading {
    max-width: 820px;
    margin: 0 auto 55px;
    text-align: center;
}

.ppc-industries-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 9px 20px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-industries-heading h2 {
    margin: 0 0 16px;

    color: #222222;

    font-size: 44px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-industries-heading h2 span {
    color: #035297;
}

.ppc-industries-heading p {
    max-width: 740px;

    margin: 0 auto;

    color: #666666;

    font-size: 17px;
    line-height: 30px;
}


/* =========================================
   INDUSTRY GRID
========================================= */

.ppc-industries-grid {
    display: grid;

    grid-template-columns: repeat(4, 1fr);

    gap: 18px;
}


/* =========================================
   INDUSTRY CARD
========================================= */

.ppc-industry-card {
    position: relative;

    min-height: 220px;

    padding: 28px 24px;

    background: #ffffff;

    border: 1px solid #e5edf5;

    border-radius: 20px;

    overflow: hidden;

    transition: all .35s ease;

    box-shadow: 0 8px 25px rgba(3,82,151,.04);
}

.ppc-industry-card::before {
    content: "";

    position: absolute;

    left: 0;
    top: 0;

    width: 0;
    height: 4px;

    background: linear-gradient(
        90deg,
        #035297,
        #0d6efd
    );

    transition: width .35s ease;
}

.ppc-industry-card:hover::before {
    width: 100%;
}

.ppc-industry-card:hover {
    transform: translateY(-7px);

    border-color: #d2e2f1;

    box-shadow: 0 20px 45px rgba(3,82,151,.10);
}


/* =========================================
   CARD TOP
========================================= */

.ppc-industry-top {
    display: flex;
    align-items: center;
    justify-content: space-between;

    margin-bottom: 24px;
}

.ppc-industry-icon {
    width: 54px;
    height: 54px;

    display: flex;
    align-items: center;
    justify-content: center;

    background: #e8f2ff;
    color: #035297;

    border-radius: 14px;

    font-size: 21px;

    transition: all .35s ease;
}

.ppc-industry-card:hover .ppc-industry-icon {
    background: #035297;
    color: #ffffff;

    transform: scale(1.07);
}

.ppc-industry-number {
    color: #e1ebf4;

    font-size: 28px;
    font-weight: 700;
}


/* =========================================
   CARD CONTENT
========================================= */

.ppc-industry-card h3 {
    margin: 0 0 9px;

    color: #222222;

    font-size: 19px;
    line-height: 1.3;

    font-weight: 700;

    transition: .3s;
}

.ppc-industry-card:hover h3 {
    color: #035297;
}

.ppc-industry-card p {
    margin: 0;

    color: #666666;

    font-size: 13px;
    line-height: 23px;
}


/* =========================================
   CARD LINK
========================================= */

.ppc-industry-link {
    display: inline-flex;
    align-items: center;

    gap: 7px;

    margin-top: 18px;

    color: #035297;

    font-size: 11px;
    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-industry-link i {
    font-size: 9px;

    transition: .3s;
}

.ppc-industry-card:hover .ppc-industry-link i {
    transform: translateX(4px);
}

.ppc-industry-link:hover {
    color: #222222;
    text-decoration: none;
}


/* =========================================
   BOTTOM STRIP
========================================= */

.ppc-industries-bottom {
    display: flex;
    align-items: center;
    justify-content: space-between;

    gap: 20px;

    margin-top: 30px;
    padding: 24px 28px;

    background: #ffffff;

    border: 1px solid #e5edf5;

    border-radius: 18px;
}

.ppc-industries-bottom-content strong {
    display: block;

    margin-bottom: 4px;

    color: #222222;

    font-size: 16px;
    font-weight: 700;
}

.ppc-industries-bottom-content span {
    color: #666666;

    font-size: 12px;
}

.ppc-industries-bottom-btn {
    display: inline-flex;
    align-items: center;

    gap: 9px;

    padding: 12px 22px;

    background: #035297;
    color: #ffffff;

    border-radius: 40px;

    white-space: nowrap;

    font-size: 13px;
    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-industries-bottom-btn:hover {
    background: #222222;
    color: #ffffff;

    text-decoration: none;

    transform: translateY(-2px);
}

.ppc-industries-bottom-btn i {
    transition: .3s;
}

.ppc-industries-bottom-btn:hover i {
    transform: translateX(4px);
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-industries-section {
        padding: 80px 0;
    }

    .ppc-industries-heading h2 {
        font-size: 36px;
    }

    .ppc-industries-grid {
        grid-template-columns: repeat(2, 1fr);
    }

}


@media (max-width: 767px) {

    .ppc-industries-section {
        padding: 65px 0;
    }

    .ppc-industries-heading {
        margin-bottom: 40px;
    }

    .ppc-industries-heading h2 {
        font-size: 30px;
    }

    .ppc-industries-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-industries-grid {
        grid-template-columns: 1fr;
    }

    .ppc-industry-card {
        min-height: auto;
    }

    .ppc-industries-bottom {
        display: block;

        padding: 22px;
    }

    .ppc-industries-bottom-btn {
        width: 100%;

        justify-content: center;

        margin-top: 16px;
    }

}
/* =========================================
   SECTION 11 - PPC FAQ
========================================= */

.ppc-faq-section {
    padding: 100px 0;
    background: #ffffff;
}


/* =========================================
   FAQ HEADING
========================================= */

.ppc-faq-heading {
    max-width: 800px;
    margin: 0 auto 50px;
    text-align: center;
}

.ppc-faq-badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;

    padding: 8px 18px;
    margin-bottom: 18px;

    background: #e8f2ff;
    color: #035297;

    border-radius: 30px;

    font-size: 14px;
    font-weight: 600;
}

.ppc-faq-heading h2 {
    margin: 0 0 15px;

    color: #222222;

    font-size: 42px;
    line-height: 1.2;

    font-weight: 700;
}

.ppc-faq-heading h2 span {
    color: #035297;
}

.ppc-faq-heading p {
    max-width: 720px;

    margin: 0 auto;

    color: #666666;

    font-size: 16px;
    line-height: 29px;
}


/* =========================================
   FAQ WRAPPER
========================================= */

.ppc-faq-wrapper {
    max-width: 900px;
    margin: 0 auto;
}


/* =========================================
   FAQ BOX
========================================= */

.ppc-faq-box {
    margin-bottom: 16px;

    background: #ffffff;

    border: 1px solid #e7edf4;

    border-radius: 13px;

    overflow: hidden;

    box-shadow: 0 8px 25px rgba(3,82,151,.05);

    transition: all .3s ease;
}

.ppc-faq-box:hover {
    border-color: #d5e4f2;

    box-shadow: 0 12px 30px rgba(3,82,151,.09);
}


/* =========================================
   FAQ BUTTON
========================================= */

.ppc-faq-btn {
    position: relative;

    display: block;

    width: 100%;

    padding: 21px 70px 21px 24px;

    border: none;
    outline: none;

    background: #ffffff;

    color: #222222;

    text-align: left;

    font-size: 17px;
    font-weight: 700;

    line-height: 1.5;

    cursor: pointer;

    transition: all .3s ease;
}

.ppc-faq-btn:hover {
    color: #035297;
}

.ppc-faq-btn:focus {
    outline: none;
    box-shadow: none;
}


/* =========================================
   PLUS / MINUS BUTTON
========================================= */

.ppc-faq-btn::after {
    content: "+";

    position: absolute;

    top: 50%;
    right: 22px;

    width: 35px;
    height: 35px;

    display: flex;
    align-items: center;
    justify-content: center;

    transform: translateY(-50%);

    background: #035297;
    color: #ffffff;

    border-radius: 50%;

    font-size: 22px;
    font-weight: 400;

    line-height: 35px;

    transition: all .3s ease;
}


/* ACTIVE */

.ppc-faq-btn[aria-expanded="true"] {
    color: #035297;
}

.ppc-faq-btn[aria-expanded="true"]::after {
    content: "–";

    background: #0d6efd;

    font-size: 22px;
}


/* =========================================
   FAQ BODY
========================================= */

.ppc-faq-answer {
    padding: 0 25px 24px;

    color: #666666;

    font-size: 15px;
    line-height: 28px;
}

.ppc-faq-answer p {
    margin: 0;
}


/* =========================================
   FAQ BOTTOM CTA
========================================= */

.ppc-faq-bottom {
    display: flex;
    align-items: center;
    justify-content: center;

    gap: 8px;

    margin-top: 35px;

    color: #666666;

    font-size: 13px;
}

.ppc-faq-bottom strong {
    color: #222222;
}

.ppc-faq-bottom a {
    color: #035297;

    font-weight: 700;

    text-decoration: none;

    transition: .3s;
}

.ppc-faq-bottom a:hover {
    color: #222222;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 767px) {

    .ppc-faq-section {
        padding: 65px 0;
    }

    .ppc-faq-heading {
        margin-bottom: 40px;
    }

    .ppc-faq-heading h2 {
        font-size: 30px;
    }

    .ppc-faq-heading p {
        font-size: 15px;
        line-height: 27px;
    }

    .ppc-faq-btn {
        padding: 19px 58px 19px 18px;

        font-size: 16px;
    }

    .ppc-faq-btn::after {
        right: 16px;

        width: 32px;
        height: 32px;

        font-size: 20px;
    }

    .ppc-faq-answer {
        padding: 0 18px 20px;

        font-size: 14px;
        line-height: 26px;
    }

    .ppc-faq-bottom {
        display: block;

        text-align: center;

        line-height: 25px;
    }

}
/* =========================================
   SECTION 12 - FINAL PPC CTA
========================================= */

.ppc-final-cta-section {
    padding: 80px 0;
    background: #ffffff;
}


/* =========================================
   CTA BOX
========================================= */

.ppc-final-cta-box {
    position: relative;

    padding: 65px 70px;

    background: linear-gradient(
        135deg,
        #035297,
        #0d6efd
    );

    border-radius: 28px;

    overflow: hidden;

    text-align: center;

    box-shadow: 0 25px 60px rgba(3,82,151,.16);
}


/* Decorative circles */

.ppc-final-cta-box::before {
    content: "";

    position: absolute;

    width: 400px;
    height: 400px;

    top: -240px;
    left: -180px;

    background: rgba(255,255,255,.06);

    border-radius: 50%;
}

.ppc-final-cta-box::after {
    content: "";

    position: absolute;

    width: 330px;
    height: 330px;

    right: -150px;
    bottom: -210px;

    background: rgba(255,255,255,.06);

    border-radius: 50%;
}


/* =========================================
   CONTENT
========================================= */

.ppc-final-cta-content {
    position: relative;

    z-index: 2;

    max-width: 850px;

    margin: 0 auto;
}


/* Badge */

.ppc-final-cta-badge {
    display: inline-flex;
    align-items: center;

    gap: 8px;

    padding: 8px 17px;

    margin-bottom: 20px;

    background: rgba(255,255,255,.12);

    border: 1px solid rgba(255,255,255,.15);

    border-radius: 30px;

    color: rgba(255,255,255,.9);

    font-size: 12px;
    font-weight: 600;
}


/* Heading */

.ppc-final-cta-content h2 {
    margin: 0 0 17px;

    color: #ffffff;

    font-size: 44px;

    line-height: 1.2;

    font-weight: 700;
}


/* Paragraph */

.ppc-final-cta-content > p {
    max-width: 720px;

    margin: 0 auto 30px;

    color: rgba(255,255,255,.88);

    font-size: 16px;

    line-height: 29px;
}


/* =========================================
   BUTTONS
========================================= */

.ppc-final-cta-buttons {
    display: flex;

    align-items: center;

    justify-content: center;

    gap: 12px;

    flex-wrap: wrap;
}

.ppc-final-cta-primary {
    display: inline-flex;

    align-items: center;

    justify-content: center;

    gap: 9px;

    padding: 14px 27px;

    background: #ffffff;

    color: #035297;

    border-radius: 50px;

    font-size: 14px;

    font-weight: 700;

    text-decoration: none;

    transition: all .3s ease;
}

.ppc-final-cta-primary:hover {
    background: #222222;

    color: #ffffff;

    text-decoration: none;

    transform: translateY(-3px);
}

.ppc-final-cta-primary i {
    transition: .3s;
}

.ppc-final-cta-primary:hover i {
    transform: translateX(4px);
}


.ppc-final-cta-secondary {
    display: inline-flex;

    align-items: center;

    justify-content: center;

    gap: 9px;

    padding: 13px 25px;

    background: transparent;

    color: #ffffff;

    border: 1px solid rgba(255,255,255,.4);

    border-radius: 50px;

    font-size: 14px;

    font-weight: 600;

    text-decoration: none;

    transition: all .3s ease;
}

.ppc-final-cta-secondary:hover {
    background: rgba(255,255,255,.12);

    border-color: #ffffff;

    color: #ffffff;

    text-decoration: none;

    transform: translateY(-3px);
}


/* =========================================
   CTA BOTTOM TRUST POINTS
========================================= */

.ppc-final-cta-points {
    position: relative;

    z-index: 2;

    display: flex;

    justify-content: center;

    align-items: center;

    flex-wrap: wrap;

    gap: 25px;

    margin-top: 35px;

    padding-top: 25px;

    border-top: 1px solid rgba(255,255,255,.16);
}

.ppc-final-cta-points span {
    display: inline-flex;

    align-items: center;

    gap: 7px;

    color: rgba(255,255,255,.82);

    font-size: 11px;

    font-weight: 600;
}

.ppc-final-cta-points i {
    color: #ffffff;

    font-size: 10px;
}


/* =========================================
   RESPONSIVE
========================================= */

@media (max-width: 991px) {

    .ppc-final-cta-section {
        padding: 70px 0;
    }

    .ppc-final-cta-box {
        padding: 55px 40px;
    }

    .ppc-final-cta-content h2 {
        font-size: 36px;
    }

}


@media (max-width: 767px) {

    .ppc-final-cta-section {
        padding: 55px 0;
    }

    .ppc-final-cta-box {
        padding: 45px 22px;

        border-radius: 22px;
    }

    .ppc-final-cta-content h2 {
        font-size: 30px;
    }

    .ppc-final-cta-content > p {
        font-size: 14px;

        line-height: 26px;
    }

    .ppc-final-cta-buttons {
        flex-direction: column;
    }

    .ppc-final-cta-primary,
    .ppc-final-cta-secondary {
        width: 100%;
    }

    .ppc-final-cta-points {
        gap: 13px;

        flex-direction: column;
    }

}